“Keep the Hangeul!” — Why Costco in America Wants Korean Writing on Packaging ( 미국 코스트코가 패키지에 한글을 고집하는 진짜 이유)
Title: “Keep the Hangeul!” — Why Costco in America Wants Korean Writing on Packaging "한글 그대로 두세요" – 미국 코스트코가 패키지에 한글을 고집하는 진짜 이유 If you walk through a Costco store in the United States today, you might notice something that would have seemed unusual just a few years ago . More Korean products are now proudly displaying Hangul (한글) — the Korean writing system — directly on their packaging . In the past, companies tried to hide their Korean identity to look more "global," but the tide has completely turned . Hangul as a Sign of Quality Recently, a major story broke in the Korean media: Costco US specifically requested a famous food brand to keep the Hangul word "붕어싸만코" (Samanco) on its packaging . Why? Because for many shoppers, seeing Hangul now feels like proof that a product is genuinely Korean . Thanks to the global explosion of K-Dramas and K-Pop, the Korean language is no longer seen as "difficult" . Instead, it has become part o...